Brands: Why you should consider paywalls in video

I recently had the chance to chat with Meghan Grosso, Brand and Communications Manager with vzaar.

Kristina: Is the time right for paywalls in the video space?

Meghan Grosso, Brand and Communications Manager, vzaar: That depends on the nature of your content. We've found that paywalls are extremely well suited to video publishers targeting a specific, niche market, like the e-learning space, and there will be a lot of growth in there to come. If you have a very engaged but not tremendously large audience, a paywall strategy will be far more effective than attempting to make money from ads. Unless you're a large publisher with massive traffic, ads won't generate anything close to the sort of profits many expect or hope for.

Kristina: There seems to be renewed interest in building branded, video content. What are your top 3 tips for content creation?

Meghan: 1) Identify your target audience. Who do you want to create content for? What are their interests? When you really understand your audience, the content will come naturally.
2) Establish a format for your videos early on. Having a consistent format helps build your brand - your viewers will recognize your content immediately when they see it. Plus, once you have a process in place, you can devote more time developing the content itself rather than how you present it.
3) Create a content schedule each month and follow it. Setting specific goals and deadlines will compel you to deliver.

Tags: content monetization, content paywalls, online video, video paywalls, video trends, vzaar