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BizReport : Mobile Marketing : April 05, 2012

Android's share of U.S. smartphone market passes 50%

Android's share of the U.S. smartphone market has hit a major milestone. According to data released this week by comScore, Android now has over 50%.

by Helen Leggatt

android-logo-200x200.jpgData from comScore's MobiLens service shows that Google's mobile platform has gained an additional 17% market share in the U.S. in the three months to February, 2012. Android has now crossed the 50% barrier with 50.1% of the market.

The remaining 49.9% is divvied up between Apple (30.2%), RIM (13.4%), Microsoft (3.9%) and Symbian (1.5%).

During the three-month period ending in February, a total of 234 million Americans age 13 and over used mobile devices, 104 million of which owned smartphones, up 14% in the three months to February, 2012.

Recent research from Nielsen found that, as of February this year, just under 50% of Americans own a smartphone. Jonathan Carson, CEO of Digital at Nielsen, says that smartphones are starting to become a "must-have purchase for Americans at all income levels".

Furthermore, in just the last three months, smartphones have dominated new phone purchases. Two-thirds of people who bought a mobile phone chose a smartphone. Of those that acquired their smartphone within the last three months, 48% said they chose an Android and 43% bought an iPhone.

Tags: Android, Apple, iOS, mobile market, mobile marketing, mobile OS, mobile platform

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  • Anyone who's seriously considering the argument that Android is not one operating system is just being delusional.

    Platforms compete against other platforms, plain and simple. For example, it's a Mac vs. PC debate, not a Mac vs. Dell debate.

    And for all of the hoopla about Android fragmentation - It's cyclical, just as Windows adoption was. Here's the proof -

  • Very interesting and well much informative post, thanks!!

  • mhollis

    Android is not one phone. In fact, it is a series of mostly not upgradable operating systems. And it's not upgradable because Google has let the telephone companies determine if, and/or when users might get an OS upgrade. Since it is not in the telcos' interest to allow upgrades, they don't push them out.

    Meanwhile, 80% of iPhone users are using the very latest version of iOS, with all of the enhancements and capabilities of the latest OS, on devices that are all patterned around a common user experience.

  • Xennex1170

    Actually, part of the reason for not being able to upgrade is that each successive version required higher classes of resources to run properly. Which you can also see is true in the iOS camp by how uneven the update is for older devices.

  • SomethingInMyDrawers

    Another BS report that lumps dozens of proprietary versions of this OS into one.  At this point, it's a crock to call Android one operating system.

    Android was a great idea, but Google failed to establish critical underpinnings that might have prevented it from becoming the fraud that it is today:

    1. A hardware abstraction layer and driver model that would allow users to update their operating system as soon as a new version was released, instead of waiting months (or forever) for carriers or vendors to dribble out hacked updates.

    2. Licensing terms that give users the ability to update their devices' OS at will.



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