News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Android's share of U.S. smartphone market passes 50%
Android's share of the U.S. smartphone market has hit a major milestone. According to data released this week by comScore, Android now has over 50%.
Data from comScore's MobiLens service shows that Google's mobile platform has gained an additional 17% market share in the U.S. in the three months to February, 2012. Android has now crossed the 50% barrier with 50.1% of the market.
The remaining 49.9% is divvied up between Apple (30.2%), RIM (13.4%), Microsoft (3.9%) and Symbian (1.5%).
During the three-month period ending in February, a total of 234 million Americans age 13 and over used mobile devices, 104 million of which owned smartphones, up 14% in the three months to February, 2012.
Recent research from Nielsen found that, as of February this year, just under 50% of Americans own a smartphone. Jonathan Carson, CEO of Digital at Nielsen, says that smartphones are starting to become a "must-have purchase for Americans at all income levels".
Furthermore, in just the last three months, smartphones have dominated new phone purchases. Two-thirds of people who bought a mobile phone chose a smartphone. Of those that acquired their smartphone within the last three months, 48% said they chose an Android and 43% bought an iPhone.
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...