News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Android's share of U.S. smartphone market passes 50%
Android's share of the U.S. smartphone market has hit a major milestone. According to data released this week by comScore, Android now has over 50%.
Data from comScore's MobiLens service shows that Google's mobile platform has gained an additional 17% market share in the U.S. in the three months to February, 2012. Android has now crossed the 50% barrier with 50.1% of the market.
The remaining 49.9% is divvied up between Apple (30.2%), RIM (13.4%), Microsoft (3.9%) and Symbian (1.5%).
During the three-month period ending in February, a total of 234 million Americans age 13 and over used mobile devices, 104 million of which owned smartphones, up 14% in the three months to February, 2012.
Recent research from Nielsen found that, as of February this year, just under 50% of Americans own a smartphone. Jonathan Carson, CEO of Digital at Nielsen, says that smartphones are starting to become a "must-have purchase for Americans at all income levels".
Furthermore, in just the last three months, smartphones have dominated new phone purchases. Two-thirds of people who bought a mobile phone chose a smartphone. Of those that acquired their smartphone within the last three months, 48% said they chose an Android and 43% bought an iPhone.
- Millennial car buyers still want face-to-face time at dealerships
- Ad Roundup: Partnership, targeting to give brands more insights
- Expert: Why surveys may not offer all advertisers' questions
- Expert: Look for native to continue strong growth
- U.S. in-store and mobile retail experience found wanting
- Brits more interested in smart home tech than wearable tech
- Is TripAdvisor a gateway app?
- Ad Roundup: Partnerships to increase viewability, deflate fraud
Featured White Papers