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BizReport : Mobile Marketing : April 09, 2012

AdLeads simplifies mobile sign-up ads

A new platform from Pontiflex could make it simpler for brands of all sizes to run a certain type of mobile ad campaign. Sign-up ad campaigns allow brands to run ads but only pay for those which result in an action - a sign-up, for example. Called AdLeads, the Pontiflex platform gives brands the tools needed to create this type of campaign.

by Kristina Knight

Zephrin Lasker, Pontiflex's co-founder and CEO said, "AdLeads combines the cutting-edge technology of mobile phones and tablets with the efficiency of a performance-pricing model. This is a natural and powerful combination for businesses that want to find new customers."

Sign-up ads serve ads to consumers in-app, so there are no additional clicks and consumers don't have to leave an app to learn more about the brand advertised. Here's how it works: A consumer opts in to hear from a business by offering some type of contact information - a phone number, social networking handle or email address, for example. From there the business can contact them in real time and offer updates, product information or other details through the contact information provided.

Ads are targeted based on geographic location and can be targeted to the state, country or neighborhood level if that is what the business wants; ads are also offered on a global bases. Through the dash a business can create and format ads, specify the data to be collected and access reporting tools to determine how ads are faring. Through the creation process, businesses can choose to use the 'native language' of a mobile device; this gives brands a better way to enter the international marketing world.

The ads are available on iOS and Android devices and are self-serve. More than 300 companies, including One Click Ventures, SickWeather and NitaNita, have signed on to create the in-app campaigns.

Tags: mobile ads, mobile advertising, mobile marketing, mobile sign-up ads, Pontiflex

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