News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
4 in 10 consumers resigned to online financial security breach
A new survey from mobile security firm Entersekt reveals that more than four out of 10 consumers believe it's only a matter of time before their financial security is breached after conducting online transactions.
Entersekt's survey of 1,000 consumers found that while many aren't prepared to give up the convenience of online transactions, 41% are convinced their financial security will be breached in the future.
Their fears may be well founded. Over half (53%) of those surveyed had been directly affected by card fraud or knew someone that had. Some 19.5% said they had had been a victim of card fraud in the last year, 16.4% said their partner had, and 19.3% knew of someone that had been affected.
Despite the fear of fraud, just 31% check how secure a website or procedure is before making an online transaction yet only 13% will let their credit card out of their sight when paying for something in a physical store.
According to Entersekt's findings, today's customers aren't put off by robust security practices. Over three-quarters are happy to use keys, fobs and passwords. Just 18% would prefer less hassle by way of less security hoops to jump through.
"In today's world, consumers are not only aware that fraud exists, but many have either experienced it personally, or know someone that has and this is verified by our survey," said Schalk Nolte, CEO of Entersekt.
"This criminality impacts all of us through increased insurance, increased prices, and increased hassle. However, what I think is interesting and actually quite comforting, is that people are happy to be inconvenienced if it means they're better protected."
- Brands: How to better use reviews for your business
- How to keep customers loyal through the holidays
- 50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday
- Consumers expect shopping experience to be revolutionized by wearable tech
- Highest online parcel volume recorded in October 2015
- How to convince wary app users to share location data
- How to protect against fake reviews
- 3 IT trends to watch in 2016
Featured White Papers
- Statistics for Online Experiments: How to Think and Act Like a Statistician
Statistics are the underpinning of how Optimizely's customers use data to make decisions. To run great experiments, investing in an...
- Lean Content Marketing
Content is king. If you're a modern marketer, you know why--it is the fuel for your lead generation and nurturing...