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BizReport : April 27, 2012 Archive

April 27, 2012 Archive

Social Marketing | April 27, 2012

"Likes" ineffective measure of brand success

New research reveals that Millennials don't hang out on Facebook Pages they have "Liked" and the vast majority hit the "Like" button never to return. >>

Social Marketing | April 27, 2012

Facebook profits drop ahead of IPO

As Facebook prepares for an initial public offering in May, news is out that the social network has reported its first profit decrease in at least two years, despite a rise in revenues. Some believe the IPO timing is disastrous, while others think it has been planned according to seasonal advertising trends. >>

Ecommerce | April 27, 2012

First-time Apple buyers skip iPod for iPad

Once upon a time first-time Apple buyers got in on the iPod level. Research by the NPD Group reveals that today it's the iPad that first-time Apple users are buying. >>

Email Marketing | April 27, 2012

How to freshen that email campaign

Email marketing is getting a bump from an unexpected source - the social space. While most consumers report they want to receive promotional marketing messages through email they are sharing those messages through social networks. They're also friending favorite brands, so it makes sense for marketers to straddle the email/social line. What's the best way to succeed? >>



Blogs & Content | April 27, 2012

Brands: Why you should consider paywalls in video

A recent partnership between video hosting platform vzaar and payment services and ecommerce hub MPP Global Solutions should make it simpler for the creators and distributors of video content to monetize that content. Through the partnership brands can create paywalls while keeping the viewing experience seamless. >>