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BizReport : April 11, 2012 Archive

April 11, 2012 Archive

Search Marketing | April 11, 2012

Covario: Search spend up 22% for Q1 2012

Search volumes continue to rise and that is pushing more dollars into the search realm finds a new report from Covario. According to data from Q1 2012, global paid search spending is up 22% (Year over Year) although CPCs are down for the second straight quarter. >>

Blogs & Content | April 11, 2012

Releases to push video to the forefront

Two new releases on the video front could have more brands looking at online video as an option. From the IAB and vzaar, the releases help brands put the best message forward while maintaining brand integrity across the online spectrum. >>

Internet | April 11, 2012

Young consumers switch between media platforms every two minutes

New research reveals that young consumers, or "Digital Natives", switch between media platforms as much as 27 times each non-working hour, or about once every two minutes, providing marketers with a new challenge. >>

Advertising | April 11, 2012

ReachForce relases SmartForms to simplify online registrations

A new real-time registration form may help some business-to-business (B2B) marketers increase conversions. Called SmartForms and available from ReachForce, the forms allow for shorter forms but still include the integral information needed so marketers know how to approach the lead in question. >>

Internet | April 11, 2012

Consumer Reports survey reveals 71% very concerned about data sharing

Consumers are more connected than ever before and sharing more, too, but many remain concerned that the information they share with online companies is being sold or shared with other parties without their permission. >>

Mobile Marketing | April 11, 2012

Report: Angry Birds players more likely to be Republican?

From playing games to surfing the web, more consumers are doing so from a mobile device. New data from both comScore and Jumptap finds an increasing number of consumers engaging with the Internet from smart devices. >>

Internet | April 11, 2012

10 tips to build an online newsroom journalists will love

Is your online newsroom working hard for you by providing journalists, bloggers and researchers with up-to-date news and media? If not, you're missing a prime opportunity to engage today's connected newsmakers. Here are ten ways you can make sure your newsroom visitors leave with all the information they require. >>