BizReport : April 8, 2012 - April 14, 2012 Archive

April 8, 2012 - April 14, 2012 Archive

Law & Regulation | April 13, 2012

4 in 10 consumers resigned to online financial security breach

A new survey from mobile security firm Entersekt reveals that more than four out of 10 consumers believe it's only a matter of time before their financial security is breached after conducting online transactions. >>

Ecommerce | April 13, 2012

Brands: Do you have the right coupon strategy?

More consumers are printing coupons online or adding coupons to store cards, but do brands have the right strategy to engage these shoppers once they are in-store? Here are a few tips from a coupon expert. >>

Research | April 13, 2012

Feeling taxed? Nielsen finds more consumers turning to Internet

Taxes. The time of year when parents get snippy with teens, when managers get snippy with employees and everyone wonders if a refund is coming their way. New data from NielsenWire indicates tax related traffic is up so far for 2012 while Xero is offering their top tax tips for small businesses. >>

Blogs & Content | April 13, 2012

Poptent's new video offering intros brands to video creators

A new offering from crowdsourced video production leader Poptent promises to connect brands with talented video production crews - and save them money at the same time. Called Poptent Productions, the platform boasts a network of almost 50,000 videographers in 140 countries. >>

Ecommerce | April 12, 2012

Are consumers buying your green claims? Probably not.

New research from Cone Communications reveals that purchase decisions are becoming more and more influenced by a company's social and green claims, but woe betide those who don't uphold those claims. >>

Ecommerce | April 12, 2012

Survey reveals America's most relevant retailers

Which retailers are the most relevant in the U.S.? That's a question posed to consumers by Brodeur Partners. Read on to find out which retailers were voted the top 10. >>

Ecommerce | April 12, 2012

Harrods, eBay and Amazon now using Pinterest

The visual aspect of image-sharing social network Pinterest is attracting large online and offline retailers. This week, Pinterest buttons have been spotted on some eBay and Amazon websites and even luxury department store Harrods is putting the image-sharing network to good use. >>

Advertising | April 12, 2012

3 new tools change video, mobile and political ad space

Three new additions to the online ad space may change the way brands and agencies create, launch and track campaigns across the video and mobile spaces. >>

Mobile Marketing | April 12, 2012

Brands: Apple, Hispanics may improve mobile performance

Apple and Google may be fighting to get the most mobile devices to consumers, but new data from Velti indicates that Apple is back on top. Collectively, Apple's iPhone, iPod Touch and iPad devices are leading in several mobile categories. That, according to new data from Velti, which indicates iOS platforms may be a good get for mobile marketers. >>

Search Marketing | April 11, 2012

Covario: Search spend up 22% for Q1 2012

Search volumes continue to rise and that is pushing more dollars into the search realm finds a new report from Covario. According to data from Q1 2012, global paid search spending is up 22% (Year over Year) although CPCs are down for the second straight quarter. >>

Blogs & Content | April 11, 2012

Releases to push video to the forefront

Two new releases on the video front could have more brands looking at online video as an option. From the IAB and vzaar, the releases help brands put the best message forward while maintaining brand integrity across the online spectrum. >>

Internet | April 11, 2012

Young consumers switch between media platforms every two minutes

New research reveals that young consumers, or "Digital Natives", switch between media platforms as much as 27 times each non-working hour, or about once every two minutes, providing marketers with a new challenge. >>

Advertising | April 11, 2012

ReachForce relases SmartForms to simplify online registrations

A new real-time registration form may help some business-to-business (B2B) marketers increase conversions. Called SmartForms and available from ReachForce, the forms allow for shorter forms but still include the integral information needed so marketers know how to approach the lead in question. >>

Internet | April 11, 2012

Consumer Reports survey reveals 71% very concerned about data sharing

Consumers are more connected than ever before and sharing more, too, but many remain concerned that the information they share with online companies is being sold or shared with other parties without their permission. >>

Mobile Marketing | April 11, 2012

Report: Angry Birds players more likely to be Republican?

From playing games to surfing the web, more consumers are doing so from a mobile device. New data from both comScore and Jumptap finds an increasing number of consumers engaging with the Internet from smart devices. >>

Internet | April 11, 2012

10 tips to build an online newsroom journalists will love

Is your online newsroom working hard for you by providing journalists, bloggers and researchers with up-to-date news and media? If not, you're missing a prime opportunity to engage today's connected newsmakers. Here are ten ways you can make sure your newsroom visitors leave with all the information they require. >>

Mobile Marketing | April 10, 2012

Jivox launches Active Mobile Pages

A new release from Jivox could change the way brands look at mobile pages. The solution, called Active Mobile Pages (AMP) are mobile optimized landing pages targeted to smartphone users. The pages can be delivered to both iOS and Android smartphones. According to some experts more consumers will access the Internet via mobile than PC by 2015. >>

Advertising | April 10, 2012

BlueKai, Datalogix partnership marries big data with behaviors

Big data has been making big headlines - but not in great ways - for a few weeks now. The biggest of the not-so-great headlines intimating that although there is much data available brands aren't using properly and are losing sales as a result. Enter a new partnership from BlueKai and Datalogix said to help brands take big data and create usable targeting models to improve online campaign performance. >>

Research | April 10, 2012

Webroot: Sharing passwords as risky as driving without seatbelt

When it comes to keeping your personal information private most Americans (94%) say online threats are as great or moreso than offline risks. That, according to a new report from Webroot, which correlates some online and offline threats. >>

Ecommerce | April 10, 2012

Almost half investigate brands after seeing them in online video

Investing in online video is no longer optional but is key to helping brands drive viewer engagement and improve visibility, according to the findings of a new Harris Interactive study for digital ad company Digitas. >>

Advertising | April 10, 2012

Global online ad spend nears $100 billion

This year will see more than $98 billion spent on online advertising worldwide, according to new figures reported by GroupM, a 16% rise on 2011. >>

Social Marketing | April 10, 2012

Interest in Pinterest makes it 3rd most popular socnet in US

Are you using Pinterest in your social media mix? A recent report from Experian reveals the photo-sharing social network is now the third most popular in the U.S. >>

Advertising | April 09, 2012

Pardon the Interruption? Ad provider says yes

The consumer interest in online video shows no signs of waning; if anything, consumers seem more interested in online viewing each month. What is the best way to engage the consumer with the content and from that create a buying customer? >>

Mobile Marketing | April 09, 2012

AdLeads simplifies mobile sign-up ads

A new platform from Pontiflex could make it simpler for brands of all sizes to run a certain type of mobile ad campaign. Sign-up ad campaigns allow brands to run ads but only pay for those which result in an action - a sign-up, for example. Called AdLeads, the Pontiflex platform gives brands the tools needed to create this type of campaign. >>

Blogs & Content | April 09, 2012

Report: Viewers saving more video content to watch later

To date 'shorter is better' has been the mantra of video advertisers, who believe consumers don't have time to watch more than a few, short clips of content at a time. But that mantra may be changing fast. According to new data from ReadItLater video 'saves' are up more than 135% (Year over Year). >>