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BizReport : April 5, 2012 Archive

April 5, 2012 Archive

Mobile Marketing | April 05, 2012

Greystripe releases Audience Mapping

The ability to connect with consumers through PC and mobile and tablet devices is becoming more necessary for most brands. Because consumers are interacting with content and ads not just at a PC or through a newspaper ad any longer, advertisers need to be 'where' the consumer is. Enter a new technology from ValueClick's Greystripe which offers the ability to connect across screens. >>

Mobile Marketing | April 05, 2012

Android's share of U.S. smartphone market passes 50%

Android's share of the U.S. smartphone market has hit a major milestone. According to data released this week by comScore, Android now has over 50%. >>

Ecommerce | April 05, 2012

Failed delivery experience and rude drivers hamper e-commerce improvements in UK

A new report from solutions technology firm Micros looks at the final stage in the buying process - the delivery of goods - and finds that while overall improvements have been made there is still room for much improvement when it comes to failed deliveries. >>

Research | April 05, 2012

Three-quarters of small business owners report health problems due to stress at work

New research by insurer Hiscox USA suggests that small business owners should rest-up over Easter as three-quarters report physical and mental ailments as a direct result of stress at work. >>



Social Marketing | April 05, 2012

Hey, Politicians, social does matter

As the 2012 Presidential Election heats up in the US, data from NM Incite shows the social sphere may have a bigger impact than expected. According to their data in three of the four 2010 election races studied, the candidate with the most 'social mentions' won the seat. >>

Ecommerce | April 05, 2012

Study: Digi-couponers shop more, spend more

Brands: wondering why you should bother with digital coupons? Here's why: digital coupon clippers are shopping and buying more products than 'average' shoppers, finds new research. GfK Knowledge studied 200,000 households using digital coupons and found that these households shop more often and spend more per trip when compared with more than 2 million other shoppers. >>