BizReport : April 2, 2012 Archive

April 2, 2012 Archive

Mobile Marketing | April 02, 2012

Demand for mobile coupons high yet only 10% have ever received one

Reports have shown that many consumers are not yet ready for Near-Field Communication (NFC) technology but there is an area in which demand is high but not being met - mobile coupons. >>

Search Marketing | April 02, 2012

SEO in UK worth over three-quarters of a billion dollars in 2011

The SEO market in the UK is continuing to grow rapidly, according to research by Econsultancy who estimate the SEO industry in the UK now brings in more than three-quarters of a billion dollars each year. >>

Ecommerce | April 02, 2012

Research: 69% consumers cut ties with companies that mishandle personal data

It's a no-brainer that companies that mishandle consumer data risk losing customers. New research from database marketing company Transactis reveals the extent of the potential damage. >>

Research | April 02, 2012

Forecast: RTB to account for more video ad spending

Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will account for nearly 22% of all online video spending (US) by 2013. >>

Social Marketing | April 02, 2012

Report: Social sharing pushes product discovery

Forget search engines or manufacturer websites. Today's consumers are finding out about new products in a new, old fashioned way: they're asking friends. A new report out from Sociable Labs finds that social sharing - the act of sharing product information/purchases on social networks - is pushing product discovery for shoppers. >>

Blogs & Content | April 02, 2012

Study finds 'synergy' in professional, UGC video use

A new study out from comScore finds room for both professionally produced and user generated (UGC) video content in the ad-mosphere. According to their findings using a combination of professional and user generated content helps to drive sales effectiveness. >>