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BizReport : Blogs & Content archives : March 16, 2012

WebCollage, EXPO partner for UGC video placements

Online reviews and product information have been shown to influence sales as consumers research product buys online. A new partnership between EXPO and WebCollage could have similar results by adding a video element. Through the partnership WebCollage will offer user generated (UGC) product reviews on retail websites.

by Kristina Knight

More than 1,000 North American retailers have signed on so far.

"Rich product information on retailer web sites has proven to increase sales, in most cases by over 10%," said WebCollage CEO Scott Matthews. "EXPO's authentic consumer videos provide yet another feature-rich way for manufactures and their online retail partners to engage with their customers and increases the chances they will buy. EXPO reviews provide credibility and a personal connection to products that visitors will appreciate."

"We are extremely pleased that WebCollage will make our video reviews accessible on most of the top retail website. From our own studies, we know that customers trust user-generated reviews, often more than content provided by manufacturers," says Bill Hildebolt, President of EXPO. "Other studies from comScore show that EXPO content is persuasive and impacts sales and that the presence of video, like our reviews, on retail pages drives a willingness to pay more and buy premium products vs. lower priced alternatives."

WebCollage is a provider of rich product information for retailers while EXPO holds a catalog of more than 350,000 product videos. As part of the partnership WebCollage will match reviews to product information it already offers its customer base.

Tags: online video, UGC content, video content, video reviews, video trends, WebCollage

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