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BizReport : Social Marketing : March 23, 2012


Video trend: social sharing

With more than 38 billion video clips viewed in February, advertisers and content producers are looking for ways to simplify the video-finding process. One of those ways is through the social sharing of video. Two new releases may help.

by Kristina Knight

According to comScore 179 million Americans watched more than 38 billion video clips in February, most through sites like YouTube or social networks like Facebook. Social gamers, specifically, are a group hungry for more content.

Meanwhile Jun Group finds that social gamers are actually seeking out video clips in exchange for virtual rewards - making this demographic one marketers should watch.

The partnership between Jun Group and social gaming hub King.com would allow the 30 million King.com users to earn virtual rewards for watching social video ads from Jun Group.

"Great game play and customer experience are our priorities," said Mark Charkin, EVP Business Development of King.com. "Jun Group's non-interruptive model is the perfect fit for us because it allows our players to participate when they want to. They remain in control the whole time."

"King.com is one of the hottest game properties on the Internet," said Corey Weiner, COO of Jun Group. "We're delighted to make their tens of millions of players available to our clients."

King's 150+ social games are playing more than two billion times per month, giving advertisers a large pool of potential viewers who are looking for relevant content.

In other video news, video distribution hub VideoCounter will now allow the publishing of video content with a single click of the mouse. The free/basic version allows users to upload immediately to YouTube, VCPortal, Bebo, Facebook, LinkedIn and other sites with only one click, making for a quick and cost-effective way for publishers and content producers to share video clips.

Tags: Jun Group, social marketing, social sharing, social video, video content, video trends, VideoCounter










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