News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Reports: More consumers will 'buy mobile' through 2016
As people become more comfortable with smartphones they will experiment more with those devices. It's simple logic. They have the phone, why not experiment with mobile payments in addition to mobile social networking? Well, many are and a new report forecasts the mobile payment category will skyrocket over the next four years.
According to new data from NPD In-Stat proximity mobile payment transactions should surpass $9.5 billion by 2016. This year those transactions are expected to reach just over $1 billion. Proximity payments are explained by NPD In-Stat as those made at a retailer store through barcode scanning or NFC options.
The Asia-Pacific region is expected to lead the category, representing just over 40% of global transactions. Meanwhile about half of those surveyed said they were 'familiar with' mobile payments, an increased from 33% who were aware in 2011.
"The contactless or proximity mobile payments market is in its infancy and thus a variety of technologies are being explored and promoted," said Amy Cravens, Senior Analyst. "2011, however, was a significant year in clarifying the future direction of market development. Based on the vast support for NFC and the endorsements made by significant players in 2011, it is apparent that this will be the dominant contactless payment solution going forward. However, there continues to be a great deal of support behind barcode-based payments as well (mFoundry and Starbucks, PayPal, and Home Depot), indicating that these types of solutions will continue to be supported in the coming years."
Meanwhile data from comScore finds more US consumers are using smartphones in-store to get product information, compare prices and get other information. Their data finds 1 in 5 smartphone users scanned barcodes in 2011 while 1 in 8 used devices to compare prices in-store.
As for which devices are making it into more consumers' hands, the comScore MobiLens finds that of the 234 million Americans (age 13+) who are 'mobile', just over 100 million have now adopted a smartphone. Google devices represent a 48% share of the marketplace while Apple represents almost 30%.
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...