News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Record number of Americans to celebrate Irish holiday
This St Patrick's Day will see a lot of the black stuff being consumed and more green stuff being spent as BIGinsight reveals record numbers of Americans will celebrate with the Irish this year.
This year St Patrick's Day falls on a Saturday and, perhaps because of the day, 54.4% of American respondents to BIGinsight's survey will celebrate the holiday. That's the most yet in the nine years the company has been conducting the survey.
About $4.6 billion is forecast to be spent this year as celebrations include Guinness, lamb stew, colcannon and green garb. On average, $35 is expected to be spent per person.
"Although St. Patrick's Day is the smallest of all the consumer holidays in terms of how much consumers will spend, it's still of tremendous importance for the industry," explains Kathy Grannis on the National Retail Federation blog.
"For many consumers, St. Patrick's Day is the official kick-off to Spring - typically a time when many people start stocking up on warm weather apparel, patio and garden merchandise and even home accents, like candles, throw pillows and new bed sets. And with spring-like weather currently blanketing much of the country, consumers are already indicating they are in the mood for a bit o' fun as well."
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...