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BizReport : Ecommerce archives : March 13, 2012

Payvment: SMBs embracing F-Commerce

You may only find daily deals or sales information on big, retail brands' social network pages, but a growing number of small businesses are embracing social commerce. And making money doing it. New data from Payvment finds one-third of SMBs have used Facebook Ads to promote products and 70% plan to use them again.

by Kristina Knight

payvment.jpg"While a handful of large retailers have put their F-commerce efforts on hold, there are hundreds of thousands of small businesses who are successfully selling products on Facebook," said Christian Taylor, founder and CEO of Payvment. "This data provides a quick snapshot of the current state of Facebook commerce and shows a robust and vibrant environment in which sellers are aggressively marketing their products through many different channels, driving sales for their products and bringing revenue and traffic back to Facebook."

Other interesting findings from the report:

• 37% of those surveyed use Facebook exclusively, 63% use Facebook and a company site
• SMBs are driving traffic to Facebook from Twitter, Google ads and email
• Top sales channels include Craft Shows, Retail Stores, eBay, Etsy and Amazon
• 38% plan to increase Google Ads, 29% plan to increase email efforts

The biggest challenge for these small retailers? Growing their fan base. Even among those who have used Facebook Ads, 30% say they won't use the ads again and 68% report they didn't gain new fans/customers through the campaign. Because of that Payvment notes a big challenge for smaller retailers is obtaining the tools to adequately grow their customer base.

Tags: ecommerce trends, F:Commerce trends, Facebook, Payvment, social commerce, social marketing

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