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BizReport : Mobile Marketing : March 15, 2012

IDC: Apple has three years left as tablet market leader

New IDC forecasts reveal that Apple will continue to dominate the tablet market for another three years before Android takes over.

by Helen Leggatt

Android tablets are predicted to overtake the iPad by 2015, according to IDC latest figures. The firm revised upwards its forecasts for unit shipments for 2012 from 87.7 million to 106.1 million after a strong end to 2011.

According to IDC, by 2015, "the sheer number of vendors shipping low-priced, Android-based tablets means that Google's OS will overtake Apple's in terms of worldwide market share by 2015."

IDC's figures have been released just days before the new iPad release on Friday 16 March, 2012. The latest Apple device has already sold out everywhere online and orders made now online have a 2-3 week delivery date. Already lines have started forming outside stores in countries where the clock has ticked past midnight.

Tags: Android, Apple, Google, iOS, mobile marketing, mobile screens, tablet market

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