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BizReport : Mobile Marketing : March 07, 2012

Flurry: Over half of app sessions spent with games

When Flurry analyzed more than 64 billion mobile app sessions on both iOS and Android devices they discovered that games, particularly those from independent studios, were dominating the space.

by Helen Leggatt

flurry logo.pngMore than half of all app sessions were spent in games - 52% to be exact. That compares with 22% of all app sessions spent social networking, 6% entertainment, 5% news, 4% utilities and 11% in 'other'.

Overall, with 500 million active devices in use, mobile game sessions have quadrupled over the last year and have grown twenty-fold since 2010.

Of particular interest is the continuing rise of game sessions in games built by independent studios as opposed to the traditional big guns such as Activision and Electronic Arts. In 2010, 60% of all mobile game sessions were in independent titles and, despite a slight dip to 56% in 2011, is now back up to 68%.

"While we would have expected indie game developers to fare better early on in the history of iOS and Android mobile app platforms, it's remarkable that their dominance has grown over the last several years, with no signs of slowing," writes Peter Farago, Flurry VP of Marketing, in a blog post.

"Even when traditional, established game companies have attempted to buy a stronger position on iOS and Android through acquisition, the reduced importance of brand power in mobile app gaming allows indie developers to continue to innovate and capture increasing consumer mind share."

Tags: Android, game industry, iOS, mobile apps, mobile game, mobile marketing, mobile session, mobile trends

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