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BizReport : Social Marketing : March 09, 2012

Facebook reveals the figures behind its phony accounts

Facebook has finally revealed how many of its 845 million monthly active users are fake or duplicate accounts in a recent updated filing with the U.S. Securities and Exchange Commission.

by Helen Leggatt

We all know it happens on social networks - alter egos get their own account, trolls take on new Facebook personas and jilted lovers get even with vengeful Twitter accounts - but Facebook has only just released figures suggesting how many of its accounts aren't real.

The company estimates somewhere between 42 and 50 million accounts aren't authentic, that's about 5%-6% of the 845 million monthly active users.

The numbers are contained within an updated filing in which Facebook states (page 24), "While we believe these numbers are reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world. For example, there may be individuals who have multiple Facebook accounts in violation of our terms of service, despite our efforts to detect and suppress such behavior."

Last year Facebook was reported to have been proactively removing approximately 20,000 user accounts each day. Many were accounts set up by underage users but others were deleted for more serious infractions of Facebook's user agreement.

Tags: advertising, Facebook, fake accounts, metrics, social marketing, social media, social network, trolls

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  • In my opinion that percentage (5%-6%) is very conservative. Also there must be a huge quantity of inactive accounts or accounts that just were created for product launch marketing purposes and never has been updated.

  • J x

    Voluntarily deleted my facebook account. Best move I ever made.

  • You do know that its all still there and you can get it back any time you want.
    They never delete accounts. Just gotta stop posting personal stuffs and details.

  • J x

    No Niroj, you can actually delete your facebook account. If you research it you can delete it completely. My account is completely gone.



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