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BizReport : Advertising archives : March 05, 2012


Facebook monetizes logout page

Facebook users trying to escape the recent upscale in advertising on the social network will find that even logging off offers no relief as the log-out page is given over to advertising.

by Helen Leggatt

Logging out of Facebook has, up until now, returned the user to a sign-up and sign-in homepage. However, the advertising potential of this space has been realized and prominent ads are to be displayed where the 'register new account' form was once displayed.

With around 37 million log-outs occurring each day in the U.S. alone, that's a lot of eyeballs to be monetized.

And let's not forget all those PCs in public spaces that become billboards when users log-out and leave them free for the next user. Not only will passers-by notice the large ads but it's the first thing a new user will see.

First to take advantage of this new ad space is Bing who has created an ad that looks like a Facebook Timeline and is a fully operation Bing search page.

facebook-logout-ads-600x382.jpg

Log-out ads are one of four new "Premium" products for advertisers that were announced at the Facebook Marketing Conference in New York.






Tags: advertisers, advertising, Facebook, social ads, social marketing, social network








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