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BizReport : Advertising : March 05, 2012


DoubleVerify makes data available to AppNexus users

Beginning this morning businesses using the AppNexus ad platform will have more data at their fingertips. AppNexus is a leading real-time technology platform while DoubleVerify is a leader in online media verification and real-time decision making.

by Kristina Knight

doubleverify.pngDoubleVerify will integrate its solution, making their data available to brands who buy ads through AppNexus. CPX Interactive and Dedicated Media are the first to leverage the new integration. This is the first of several reported integrations which should push DoubleVerify's data into advertising networks, trading desks and DSPs.

"Our advertising clients look to us for guidance in finding value in exchanges. By aligning our technology platform with the right partners, we are maximizing the effectiveness of RTB," said Mike Seiman, CEO of CPX Interactive. "Having the foresight to know what impressions are right for advertisers gives us a key advantage and differentiator in the market. This is the advantage of our integration withdata from DoubleVerify."

"DoubleVerify strives to bring transparency and accountability to the industry. For the first time, advertisers and DSPs can access our data before bidding to ensure maximum ROI on campaigns," said Oren Netzer, CEO of DoubleVerify. "By working with DoubleVerify in RTB environments, bidders can buy brand safe inventory at scale, with confidence, and avoid paying for impressions that are not targeted, safe or relevant for the brand."

More than 60 billion ad impressions are handed by DoubleVerify each month. Through the integration with AppNexus users should see increased performance, brand safe targeting options as well as finding the right ad inventory and placement.

Tags: ad targeting, advertising data, AppNexus, DoubleVerify, online advertising, real time data, RTB










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