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BizReport : Mobile Marketing : March 08, 2012


App release combines polls, Q&A for richer mobile experience

A new release from Ask.com may change the way consumers share information, and may also enhance brands ability to gain consumer information about products or services. Called Pollroll, the release offers quick polling options that offer a deeper understanding of the answer and the person answering.

by Kristina Knight

The app will be available for iPhone prior to the SXSW 2012 conference. It is created from a consumer standpoint but there are implications for brands.

"Polling is one of the most engaging and straightforward Q&A formats on the Web - in fact, users in the Ask.com Q&A community continue to leverage the service as a polling mechanism," said Doug Leeds, CEO, Ask.com. "SXSW is the perfect testing ground for us to play with mobile polling functionality, including filters like social connections and location, ultimately shaping how these features are integrated across both our flagship mobile app and site."

Through Pollroll users can:

• Create instant polls from camera images or use in-app images
• View responses from social fields - friends, co-workers, everyone, etc
• Access comments to polls for deeper understanding of answers and additional questions
• Share polls through social networks

Ask.com is the number one online hub for consumers to ask questions and get quick answers. The app is a nice mobile addition to their existing offerings. While geared to consumers, there is potential for brands, as well, to ask questions and get quick answers - about campaigns, products, service launches and other information.

More than 100 million global consumers utilize the Ask.com platform; their mobile apps have been downloaded more than one million times.

Tags: Ask.com, mobile content, mobile experience, mobile marketing, polls, social marketing










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