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BizReport : March 26, 2012 Archive

March 26, 2012 Archive

Mobile Marketing | March 26, 2012

Europe: QR Code interaction in outdoor ads way ahead of AR, NFC

Not many Europeans have scanned a QR Code but, as far as new mobile technologies go, awareness of QR Codes in the context of outdoor, or out-of-home (OOH), advertising is way ahead of others. >>

Advertising | March 26, 2012

The cost of being the last thing Facebook users see

Facebook's new log-out ads have been lauded for their use of previously dead ad space, but what is it worth to be last thing the social network users see before checking out. >>

Internet | March 26, 2012

Streaming movies online overtaking physical rentals

New research from IHS Screen Digest suggests that more movies will be watched online this year than on physical media. Meanwhile, LOVEFiLM has released figures from February that show its members stream more movies than they rent. >>