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BizReport : March 23, 2012 Archive

March 23, 2012 Archive

Social Marketing | March 23, 2012

What social means for marketers this year

A new player in the online space, Direct Agents, offers full-service treatment to brands looking for digital marketing help. One hot spot for most brands online is the social space - but what social advertising is 'worth it'? >>

Advertising | March 23, 2012

Platform extracts customer insights for better targeting

Over the past month several studies have been released, all indicating that the wealth of data online isn't being used to its fullest potential. Either brands aren't making the data actionable or they're utilizing the data is ways that don't enhance the customer experience. >>

Email Marketing | March 23, 2012

Email automation low despite positive effect on ROI

The latest "Email Census" from Adestra, the largest UK survey of email marketers, reveals that, despite being a "no brainer" in terms of ROI, the use of automated email triggers for abandoned shopping baskets is low. >>

Social Marketing | March 23, 2012

Video trend: social sharing

With more than 38 billion video clips viewed in February, advertisers and content producers are looking for ways to simplify the video-finding process. One of those ways is through the social sharing of video. Two new releases may help. >>

Mobile Marketing | March 23, 2012

Overheating iPad? There's an app for that

It appears the new iPad really is hot property with claims that the device overheats, particularly when playing video games. Most users seem happy to put up with the 116 degrees Fahrenheit it pumps out, while others have found a way of recycling the energy being released. >>

Mobile Marketing | March 23, 2012

By 2016, 1 in 10 will pay bills via smartphone

As smartphones and tablets become more integral to day-to-day life, more people will use their devices to pay bills and other banking activities. According to Juniper Research's latest study, mobile banking users prefer the choice offered by triple-play mobile solutions. >>