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BizReport : March 22, 2012 Archive

March 22, 2012 Archive

Mobile Marketing | March 22, 2012

Survey: Mobile gamers do it in bed

The number of people playing mobile games continues to increase, but it may surprise you just where these gamers are playing and engaging with their favorite games. MocoSpace recently surveyed more than 15,000 gamers in their system and found that, of those playing at least once per day, most (92%) are playing at home. >>

Ecommerce | March 22, 2012

Research shows Americans to travel more, book more online

Concerns about the economy still linger but, according to a Travelocity survey, vacations aren't taking a back seat. More Americans plan to get away this year than last and, as new research from shows, more travel arrangements will be made online. >>

Email Marketing | March 22, 2012

Historic decline in global email inbox placement rate

Getting emails into inboxes is harder than ever before thanks to ISPs raising the bar on reputation metrics, according to new research by Return Path, who say this is the first time they have seen such a major decline in deliverability. >>

Advertising | March 22, 2012

AdSafe: Over 38% of display ads never seen

New research by brand protection and online content rating firm AdSafe reveals that over 38% of display ads are never seen by Internet users, irrespective of where they appear on the page. >>

Research | March 22, 2012

Top 3 mobile trends brands should follow

Mobile advertising is forecast to top $1 billion (US) this year, which has many brands looking at mobile advertising in a new way. A profitable way. The problem is that the mobile space is a different type of ad space - and many brands aren't ready for the challenge. >>

Advertising | March 22, 2012

How to reach fast-growing Hispanic audience

Over the past twelve years there has been strong growth in the Hispanic demographic in the United States; the demo has increased by 43% since 2000. Their spending power is also on the rise, so advertisers, this is definitely a demographic to engage with. A new report from Yahoo! and MindShare forecasts that the spending power of Hispanic consumers will increase by about 50% over the next three years. >>