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BizReport : March 21, 2012 Archive

March 21, 2012 Archive

Internet | March 21, 2012

Website visitors form first impression in a fraction of a second

A company's logo can establish a clear identity and is the official identifying mark. According to a new study from the Missouri University of Science and Technology it's also the part of a website that draws the most attention from visitors and plays a crucial role in making a good first impression. >>

Ecommerce | March 21, 2012

Platform offers brands, consumers better ways to engage

Several studies have been released with findings that businesses are using online data to the best of their abilities. Hinting, in fact, that brands are leaving dollars on the table - so to speak - where online initiatives are concerned. Theorem is one business helping brands tap into the available differently so that actionable information is delivered. >>

Ecommerce | March 21, 2012

Study: Women leading global entrepreneurial race

When it comes to launching a business, or expanding an existing business into the international marketplace, women are leading the pack. That, according to new data from Alibaba; the data shows 1.1 million US women are now doing business globally. >>

Mobile Marketing | March 21, 2012

'Gigabyte Generation' gobbling up mobile data

For the eighth year in a row mobile data traffic growth has continued. Today, almost a third of smartphone users gobble up more that 1 gigabyte of data each month. This year could see mobile consumption doubling again, according to a new report from Chetan Sharma Consulting. >>



Advertising | March 21, 2012

Pardot: One in five B2B marketers don't measure campaign effectiveness

In today's economy marketers need to know what works and what doesn't if they're to make the most of tight budgets. However, a recent survey by business-to-business marketing automation specialists Pardot found that one in five businesses are not tracking the effectiveness of their campaigns. >>