March 20, 2012 Archive

Research | March 20, 2012

Study: British consumers worried about online privacy

Attention brands: If you aren't protecting the privacy and personal data of your consumer base, they'll likely leave you for a brand who offers better protection. That, according to new report out from TRUSTe, polling Great Britain's consumer base. Researchers found most (90%) worry about their online security while 88% 'avoid companies' who they feel don't protect them. >>

Loyalty Marketing | March 20, 2012

Studies: Despite increased data breaches customers remain loyal

A new poll from Harris Interactive, on behalf of FileTrek, finds that most Americans remove confidential company information from their offices. Of the 90% who do this 79% say it's probably grounds for termination. >>

Mobile Marketing | March 20, 2012

GetMo: Campaign to get businesses mobile launches in UK

British businesses aren't keeping up with consumers' mobile behavior and are missing out on billions of dollars in sales. Google has partnered with several businesses in the UK to launch the GetMo campaign aimed at making the integration of mobile easier. >>

Advertising | March 20, 2012

Forecast: Local media revenue growth to slow

With increased connectivity more businesses are pushing into the online space to set up store-fronts, advertise and connect with a global consumer base. But although many businesses are pushing online an updated forecast from BIA/Kelsey indicates a slowing of local media ad revenues. >>

Ecommerce | March 20, 2012

By 2016 23% of UK retail sales will take place online

By 2016, 23% of retail sales in the UK will take place online, according to a new report, "The $4.2 Trillion Opportunity: The Internet Economy in the G-20". >>

Advertising | March 20, 2012

Tablet reader data released to Conde Nast advertisers

Publisher Conde Nast has begun providing data on its tablet readership to advertisers and, according to the first set of data released, print and digital readers are much the same. >>

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