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BizReport : March 19, 2012 Archive

March 19, 2012 Archive

Advertising | March 19, 2012

Another study finds brands aren't properly leveraging data

This is becoming a theme amongst online marketers: the data is there - in some cases in a brand's office - and yet it isn't being used to the fullest potential. Several studies have been released recently stating businesses aren't utilizing online data properly. Now new data from Loyalty360 and Acxiom agrees, but goes one step further, tying the proper use of data to customer loyalty. >>

Advertising | March 19, 2012

Survey: B2B marketers missing opportunities

Too many B2B marketers are missing opportunities presented by adequate use of data, targeting and measurement. According to Crain's B2B Magazine survey brands are still 'pushing' ads rather than 'pulling' in consumers with the use of proper targeting methods. >>

Domain Names | March 19, 2012

ICANN dot brand suffix deadline looms

Businesses that intend to apply for a dot brand suffix for their website need to act now if they don't want to miss the boat. However, a recent survey from registry services provider Afilias reveals nearly half of businesses are unaware of the application deadline. >>

Blogs & Content | March 19, 2012

March Madness can teach brands how to engage

The NCAA Men's Basketball Tournament - aka March Madness - is in full swing, complete with a list of underdog victories during the first round. But there is more to learn from the tournament than basketball. Brands should take note of ways March Madness advertisers are utilizing the content of the games forward - to other upcoming online and offline events. >>

Mobile Marketing | March 19, 2012

Widget tracks use of new iPad

The launch of the new iPad generated the usual hype and long queues, but discovering just how many people are using the new device in the U.S. can be easily tracked thanks to a widget developed by ad network Chitika. >>

Social Marketing | March 19, 2012

Facebook doubles Japanese users to 10 million in 6 months

Facebook could well dethrone Japan's current king of social networks, Mixi, as the number of active Fans in the country hits 10 million. >>

Ecommerce | March 19, 2012

February retail sales up - again

The job and housing markets may still be struggling but sales in the retail sector continue to rise. According to the latest numbers from the National Retail Federation, retail sales in February increased by 8%. That marks 20 consecutive months of growth, find researchers. >>