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BizReport : March 12, 2012 Archive

March 12, 2012 Archive

Social Marketing | March 12, 2012

How social is changing the ad game

Blogging continues to be a leading social networking activity, but the social space in general is opening to new ways for brands and advertisers to engage with consumers. The number of blogs 'out there' has skyrocketed over the past five years - but what do social ads offer brands? >>

Ecommerce | March 12, 2012

Amazon takes to the skies

Online shopping has taken off - literally. Travelers with Delta Air Lines can now shop via Amazon and its mobile phone website while in-flight. >>

Mobile Marketing | March 12, 2012

Taco Bell uses QR codes, AR in new product launch

Packaging for Taco Bell's most innovative product in the chain's history will feature a QR code and augmented reality in one of the company's largest marketing pushes. >>

Search Marketing | March 12, 2012

Search users say personalized results a "bad thing"

Nearly all online Americans use search engines but the vast majority are worried about their privacy should the likes of Google begin tracking their search activity. >>



Email Marketing | March 12, 2012

Retailers: Why email messages need targeting, personalization

In February retail email sends increased by more than 25% Year over Year; retailers sent their lists an average of 15 promotional emails during the month. Many used Leap Day as a selling point, encouraging shoppers to take advantage of a day that only comes around once every four years. Why the continued focus on this 'old' ad medium? >>

Blogs & Content | March 12, 2012

March Madness: Another chance for brands to personalize content

The scene is set for one of the biggest sports events in the US: the NCAA Men's Basketball Tournament. AKA March Madness. But although the games start in just a few days there is still time for brands to get in on the action - or to make plans for the next big media event. >>