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BizReport : March 9, 2012 Archive

March 9, 2012 Archive

Blogs & Content | March 09, 2012

Women driving blogging

It's International Women's Day and what better way to highlight the cause than to report on new figures released today by NM Incite that show women are driving online blogging. >>

Mobile Marketing | March 09, 2012

Smartphone users not using the 'smart' bit

A recent Harris Poll found that, while people are clamoring to own the latest hi-tech smartphones few are using them to their full potential. Texting and mobile browsing are well-used functions but more advanced operations, such as scanning or mobile payment apps, are used by very few. >>

Social Marketing | March 09, 2012

Facebook reveals the figures behind its phony accounts

Facebook has finally revealed how many of its 845 million monthly active users are fake or duplicate accounts in a recent updated filing with the U.S. Securities and Exchange Commission. >>

Ecommerce | March 09, 2012

Expert: Best tactics to re-engage cart abandoners

Although ecommerce and m:commerce shopping totals continue to rise, merchants are still frustrated by the shopping cart abandonment rate. While many who abandon online carts do return to make a purchase, some do not. >>

Blogs & Content | March 09, 2012

Brands: Why you need to test websites, not just campaigns

In addition to testing the content of email marketing messages and the design and messaging in banner or other online ads, new data from Monetate finds businesses who are testing actual web pages are seeing an increase in consumers engagement. >>

Mobile Marketing | March 09, 2012

British online stores aren't tablet-friendly

Shopping is the number one activity carried out on tablets in the UK, yet only a small number of the IMRG/Hitwise Top 100 Online Retailers have a tablet-optimized website, according to recent research by mobile marketing agency Somo. >>