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BizReport : March 6, 2012 Archive

March 6, 2012 Archive

Email Marketing | March 06, 2012

VerticalResponse: Email, social combo ups open rates

Looking for a bigger return on those email or social marketing investments? Include both email and social initiatives in the campaign finds new research from VerticalResponse. In a new study, the company reports open rates increase when brands use a combination email and social marketing approach to campaigns. >>

Social Marketing | March 06, 2012

Research: World's top brands exhibit anti-social behavior on Facebook

The world's top brands may have a presence on social media sites such as Facebook but are they using it to converse with, or talk at, their Fans? The results of new research by consultants AT Kearney reveal over half of the world's top 50 brands do neither. >>

Research | March 06, 2012

Online trends: Tablets and taxes

With just over a month until taxes are due in the US consumers are crunching numbers and planning the spending of any refunds they may get. Some of that spending will likely be spent on tablets or smartphone upgrades, if recent trends hold true. >>

Advertising | March 06, 2012

Release to keep viewers from skipping pre-roll ads

Ever wonder if those pre-roll ads are actually being watched? Or skipped over? Many brands have and a new release from Solve Media may keep those viewers watching. YouTube, arguably the largest video site, began allowing viewers to skip pre-roll ads in 2011. >>

Social Marketing | March 06, 2012

Domino's UK discounts treats for Tweets

Domino's Pizza is aiming to boost its lunchtime orders with a Twitter campaign that lowers the price of a Pepperoni Passion pizza each time someone tweets the hashtag #letsdolunch. >>

Mobile Marketing | March 06, 2012

Sales via mobile up 1,320%

IMRG Capgemini has released figures showing impressive growth in both visits to retail websites via mobile and mobile sales. >>