News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ypulse: Youths think AR apps as confusing, pointless as QR Codes
A new study published by Ypulse appears to show as much confusion surrounding mobile augmented reality technology as there is with QR Codes.
Augmented reality is a "futuristic media of the moment" according to Ypulse, yet even tech-savvy Millennials are having problems getting to grips with it.
Just 11% of high school and college students have ever used an augmented reality app. Of those that have used augmented reality apps just over a third (34%) think they're useful and easy to use and 26% think they're easy to use but not particularly helpful.
As with QR Codes, many young mobile users just don't see the point in augmented reality. Sure, it's clever and fun to use but without any real reward or value to the user the entire process can appear pointless.
However, more students think augmented reality apps are easier to use than QR Codes - 60% vs. 51%).
"That's likely because brands and companies that offer the apps have devoted a fair bit of their promotional efforts to explaining how to use AR, whereas retailers seemed to slap QR codes everywhere in the hopes that shoppers would figure them out," says Melanie Shreffler, Ypulse's editor-in-chief.
Late last year a survey by Archrival of 500 students from college campuses across the US found little enthusiasm for QR Codes. The little black and white pixilated squares were largely ignored, even though 81% of students had a smartphone and 80% had previously seen a QR Code.
Difficulties arose because some believed all that was needed was a camera and were not aware that a third-party app was required. Many got bored with the process as it took too long and others didn't want to download the scanning app.
- Study highlights consumer behavior in tablet purchase journey
- Britain leads Europe's online shopping boom
- YouGov: Mobile commerce confidence grows among consumers
- Study finds the moments ads will most likely garner attention
- Report: SMB owners optimistic about 2014 holidays
- Brands: Why you need to connect social and cross-platform marketing objectives
- 35% of U.S. online shoppers won't browse or buy from Alibaba
- Top 3 tips to create a multi-channel strategy that works
Featured White Papers
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...