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BizReport : Advertising archives : February 15, 2012

Yesmail helps marketers keep an eye on competitors

Yesmail Interactive has launched a new tool that enables marketers to track and analyze competitors' digital campaigns across any vertical and across multiple digital channels.

by Helen Leggatt

yesmail logo.gifWouldn't it be valuable to know what your competitors are up to? What if you could collect competitive data from multiple digital channels and convert it to actionable insights that enhance your marketing efforts?

Enter YesMail's Market Intelligence solution.

From one dashboard Yesmail's Market Intelligence allows marketers to keep an eye on what competitors are doing. Campaign performance can be tracked across all digital channels or by specific brand, vertical and industry. The tool can be customized to track specific marketers and allows users to be the first to know about competitors' sales, offers and discounts.

Yesmail Market Intelligence users can track the digital activity and results of various competitors' campaigns such as social influence and deployment cycles and compare campaign performance. A key ability is to search a database of over 1 million deployments matching specified criteria, a database that continues to grow at a rate of around 10,000 deployments each day.

"Yesmail Market Intelligence gives marketers the opportunity to keep their customers close and their competition even closer," says Jason Warnock, VP Market Intelligence and Measurement, Yesmail Interactive.

The official launch of Market Intelligence is to be accompanied by a free 45-minute online webinar to be held on 23 February.

Tags: brand marketing, campaign analysis, competition, competitor analysis, digital marketing, marketing intelligence, webinar

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