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BizReport : Social Marketing : February 21, 2012

Virtual pinboard social network releases 'nopin' tag code

Not every company wants its content paraded on Pinterest and so the virtual pinboard social media site has released code to prevent the practice.

by Helen Leggatt

pinterest-button1.pngWhile many are eagerly adding Pin-It buttons to their websites there are some who are keen to protect their content and prevent Pinterest users parading it on their virtual pinboards.

To this end, Pinterest have released a snippet of code that can be added to any page which will alert a pinner that "This site doesn't allow pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!"

"As a company, we care about respecting the rights of copyright holders," writes co-founder Ben Silbermann in a recent company blog post.

"We work hard to follow the DMCA procedure for acting quickly when we receive notices of claimed copyright infringement."

Pinterest had already noted in its T&Cs that pinners should seek the permission of content owner before pinning content, but this has largely not been the case.

Some companies are happy to see their images being pinned. Recent data from Shareaholic reveals why. Pinterest is pushing up the rankings to drive almost as much referral traffic (3.6%) as Twitter (3.61%) and Google (3.62%). In December, 2011, Hitwise listed Pinterest as one of the Web's Top 10 and Time listed it in its Top 5 social networks of 2011. comScore reports that as of November, 2011, Pinterest had almost 5 million users.

Tags: copyright, online content, social media, social network

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  • I have not seen any of these sites yet, but it would be interesting to see how many get confused and allow the sharing of other social bookmarking sites.



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