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BizReport : Email Marketing : February 06, 2012


Top online brands join together against phishing

As more consumers go online from various devices fraudulent people and businesses are reaching out as well. Phishing attacks and identity thieves are just the tip of the iceberg but a new group may help protect consumers against these fraudsters. Called DMARC (Domain-based Message Authentication, Reporting and Conformance) is set to develop standards to reduce the threat of these organizations.

by Kristina Knight

"Google has worked with Return Path for more than a year now to provide their clients the tools needed to better protect Gmail users from phishing and other malicious email," said Adam Dawes, Product Manager, Google.

ReturnPath, Google, AOL, Yahoo and Microsoft are the founding members of the group behind DMARC. The platform helps both large and small brands work with their ISPs to authenticate email and to take action against malicious or unauthenticated emails which appear to come from that business. Allowing for questionable email messages to be audited can help to stop or slow phishin attempts.

"Email has changed the way the world communicates. But many of the attributes that have made it great - it's openness, it's interoperability - have also made it vulnerable to malicious activity. The beauty of DMARC is that it attempts to address the security threats to the email ecosystem without impacting its utility as a communication channel," said Matt Blumberg, CEO, Return Path.

According to the latest data from Symantec the global phishing rate averaged 1 in every 370 emails (January 2012); meanwhile 69% of emails were found to be spam. One is 295 emails were found to have email-borne viruses.






Tags: DMARC, email authentication, email content, email marketing, email trends, ReturnPath, Symantec








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