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BizReport : Ecommerce archives : February 09, 2012

PriceGrabber: Half-hearted Valentine's Day for some

Will you be one of those whose partner doesn't express their love with a gift this Valentine's Day? PriceGrabber's latest survey reveals some people could be left broken-hearted.

by Helen Leggatt

According to PriceGrabber around a third (35%) of people will get a Valentine's card this year and another 32% will be treated to a romantic meal. Others will get choccies (19%), flowers (17%) or clothing (11%).

Sixty-eight percent will spend under $100 on loved ones this year with the average spend between $25 and $50, about the same as last year. Just 20% intend to spend less than last year.

Thirty-six percent intend to include their relatives. Over two-thirds (68%) will splash out on their husband or wife and 36% will spend on their brother, sister or children. However, just 17% will spend on a boyfriend or girlfriend.

Pets aren't left out - 6% will give their furry friend a Valentine's gift.

Even co-workers get a look-in with 2% intending to sweeten their colleagues.

However, 4% will be broken-hearted to discover their partner hasn't spent a bean and perhaps those 4% will be with another partner next year.

Most shoppers will have made their purchases by now but 22% are yet to make their choice. Many (42%) are keeping their eyes on daily deal sites.

"Valentine's Day is a very consistent holiday that presents an opportunity for consumers to show affection for a loved one on a more reasonably priced scale than during the holiday season, and we expect shoppers to take full advantage of discounts that will be available online, in brick-and-mortar stores and via a mobile device," said Graham Jones, general manager of PriceGrabber.

Tags: consumer insights, consumer spending, survey, Valentine's Day

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