News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Pew reveals rise in the awkward task of de-friending
Facebook users, once driven to collect friends, are now beginning to manage their accounts, and contacts, more efficiently, according to a new study from Pew. While de-friending is still seen as an awkward online moment women, it seems, are more likely to hit the delete button than men.
Pew's latest insights into the behavior of social networkers reveals that the three major metrics for managing profiles are up compared with three years ago.
In 2009, 53% of users had de-friended someone. That figure has now risen to 63%. The number of users deleting comments is also up from 36% in 2009 to 44%, as are the number of photo tags being removed up from 30% to today's 37%.
When it comes to de-friending undesirable followers on Facebook many find it a difficult, if not awkward, task. Pew's study found that women (67%) were more likely to hit the delete button than men (58%). Being de-friended has shown to evoke powerful emotions, even homicide.
Overall, keeping profiles private is on the up. Over half (58%) now set their main profile to 'Friends Only' and just 19% allow access to 'Friends of Friends'. Two in five profiles are left completely open to the public and, while many of these are commentators or people seeking a wide audience, some are the result of users who are unaware of how to manage Facebook privacy settings. Pew discovered that almost half (49%) find managing their privacy settings an easy task but 48% say it's hard to do and 2% have real difficulties.
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....