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BizReport : Mobile Marketing : February 21, 2012

PaymentOne employs HTML5 support for mobile payments

Mobile game and app developers have one more way to monetize their products - PaymentOne. The platform is launching the PayOne HTML5 API, providing HTML5 compliant web-based payment options. The option should simplify mobile payment across platforms and devices through PaymentOne's frictionless 'charge to my mobile bill' option.

by Kristina Knight

Why does this matter?

"HTML5 makes every device a potential commerce opportunity for developers of games and apps," said Brad Singer, PaymentOne executive vice president. "The rise of HTML5 means developers can easily expand their reach across platforms, and the PayOne HTML5 API lets developers build once and monetize everywhere via the open Web."

HTML5 allows developers and creators to create a single game interface, for example, and then launch is across mobile devices - including Android, Apple's iOS and Blackberry options - without the need to create different code for the different device types. For example, a game developer can create the game using HTML5 and then simultaneously launch is across devices using that single game code; using other mobile options different 'code' would have to be used for Android, Apple's iOS and Blackberry.

"There isn't any question about the adoption of HTML5; it's fast becoming the de facto standard," said Janel Garvin, CEO of Evans Data. "There is special strength in HTML5 for mobile and cross-platform mobile apps, which is the direction the industry is moving for client devices, and that has made it extremely attractive to developers everywhere in the world."

The solution also simplifies payments. Developers can offer in-app mobile web payments so that gamers can buy virtual goods, game tokens and other things by charging the purchase to their mobile phone bill.

According to PaymentOne they've already processed more than $5 billion in direct to carrier billing options; many of these were in-app purchases and game subscriptions.

Tags: HTML5, mobile commerce, mobile development, mobile gaming, mobile payments, PaymentOne

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