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BizReport : Advertising archives : February 14, 2012

Optify platform helps ALM push traffic up by one-third

A combination of search optimization and social media may be the key for brands moving forward. New data out from Optify shows an increase in both organic search traffic and in social media traffic for a brand using their multi-channel marketing suite of tools.

by Kristina Knight

optify.pngAccording to Optify, ALM used their Inbound Marketing Suite, which integrates multi-channel campaigns, on the GlobeSt online property. That property is the online component of ALM's Real Estate Media Group. Using IMS the company increased organic search traffic by 36% and saw traffic through social media increase by 47%.

"ALM is a world-class provider of B2B content in a competitive industry," said Brian Goffman, CEO and co-founder of Optify. "We are extremely proud of how ALM is using Optify software because it reflects our mission of enabling B2B marketers and publishers to make their content discoverable though search and social media. It's exciting to see ALM connecting in dramatically new ways with readers and advertisers through Optify while driving the bottom line."

Prior to using the Optify solution ALM found it took too much time to analyze traffic, trends and ads and because of that their customer base was underserved. Using the Optify solution their editorial team could create SEO campaigns quickly, optimizing campaigns for the best performing terms and understand what was bringing consumers to their sites. That, in turn, allowed them to better serve consumers. The social media tools, meanwhile, allowed the team to see which campaigns had the most impact on social media users so that those offerings could be optimized as well.

Tags: ad metrics, ad trends, ALM,, online advertising, Optify, search marketing, social marketing

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