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BizReport : Mobile Marketing : February 24, 2012

Mobile "user generated ad" launched by Amobee

Windows Phone users could soon get the option to determine which ads they see and when after a new, exclusive ad unit is launched in the second quarter of this year by Amobee.

by Helen Leggatt

amobee_logo.pngA new ad unit for the Windows Phone operating system has been announced by mobile advertising company Amobee.

Called the "User Generated Ad" the ad unit, delivered as a Microsoft Live Tile, allows consumers to determine which ads they want to receive.

The ads will be interactive and use multimedia to increase engagement, says Amobee, and will be available to advertisers worldwide in the second quarter of 2012.

"We have seen the early success of the Nokia Lumia handset and believe that the Microsoft Live Tiles and Metro UI are a perfect format for delivering personalized ads directly to each user's Windows Phone," said Trevor Healy, CEO of Amobee.

Furthermore, consumers will be able to determine which ads they see based on their preferences and behaviors. This, says Amobee, will change the relationship between brands and consumers from a one-to-many to a personal one.

"Why should advertisers ever decide what users want? Let users get the ads and information they want, and when they want it!", said Healy.

Tags: ad format, ad unit, advertising, Live Tile, Microsoft, mobile ads, multimedia, Windows Phone

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