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BizReport : Ecommerce : February 27, 2012


Forrester: Online spending to reach $327billion in 2016

Consumers that are new to online shopping, along with established online shoppers, drove spending to over $200 billion in 2011, according to a soon-to-be-released report from Forrester Research.

by Helen Leggatt

Over half the U.S. population (53%) made an online purchase last year pushing spend up over $200 billion. Forrester Research's report by analyst Sucharita Mulpuru estimates that, by 2016, 58% of the U.S. population will shopping online. By that point in time spending is estimated to reach $327 billion, reports the Wall Street Journal.

The iPad, often proved to be extremely popular with online shoppers, will certainly play a part in the increase spend. So, too, will flash-sale websites and online loyalty programs.
Also driving the migration to online is the notion that a better deal can be had there. According to the report, "online shoppers believe that promotions available online are even better than what they could find elsewhere".

But what about F-commerce? Will that help to push up online spend? Mulpuru has previously voiced concern that it may not be the place for such transactions.

"There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop," he said. "But it was like trying to sell stuff to people while they're hanging out with their friends at the bar."

Tags: consumer spending, e-commerce, f-commerce, Internet, online marketing, online retail, online shopping, report, social marketing










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