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BizReport : Mobile Marketing : February 29, 2012

AppDirect release offers SMBs cloud access

A new offering from AppDirect, called Marketplace Manager, should give small and medium sized businesses more online control. Through the platform AppDirect channel partners can control their cloud application stores from a single space while obtaining powerful customer analytics so the right product can be offered at the right time.

by Kristina Knight

AppDirect's Application Network has seen 30% growth per month as more businesses look to online platforms to grow and maintain their business base. The Marketplace Manager release gives businesses more functionality by including tools like Catalog and Customer Manager tools, Billing/Payment Management options and a marketing platform to drive sales.

"The AppDirect Network of marketplaces now enables developers to distribute their applications to our partners customers - now reaching over 3 million SMBs. Gartner predicts that the cloud market will grow to $177 billion by 2015 and that that Cloud Services Brokerage segment represents the largest portion of that growth," said Daniel Saks, President and co-CEO, AppDirect.

As businesses become more mobile Saks believes we'll see even more companies using cloud-based solutions because of always-on functionality and the lower costs to start up.

"The cloud also scales as your business grows and you don't have to wait months or years for new features or fixes, because you get the latest version every time you log in," said Daniel Saks, President and co-CEO, AppDirect. "These same principles are inherent in the AppDirect platform. We make a low-cost and customizable solution that lets our channel partners sell cloud services. Using the AppDirect platform, these partners offer their SMB customers the ability to find, try and buy all the latest web-based applications to power their businesses and more importantly, provide services that remove the complexity around accessing and managing their cloud, letting them focus on their business. AppDirect provides an efficient ecosystem that reduces the search and transaction costs for everyone involved and this is exactly the kind of system the cloud is great at enabling."

Tags: AppDirect, cloud storage, SaaS systems, SMB tools

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