News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
40% of Super Bowl XLVI viewers used mobile during game
Watchers of Super Bowl XLVI did so with their mobile devices to hand, according to mobile ad network InMobi, and nearly half used their device specifically in response to TV ads.
Mobile engagement was significant during the latest Super Bowl, reportedly the most-watched television event ever with an estimated 111.3 million viewers.
InMobi's survey of mobile users' activity during and after the game found that nearly half (45%) spent at least half an hour engaged with their mobile device with 30% using it primarily during commercial breaks.
Thirty-nine percent said they used their mobile specifically in response to television ads watched during the game intervals to do one of the following:
- discuss television ads
- discover more information about an advertised product, or
- re-watch a television ad.
An interesting statistic for advertisers is that almost twice as many of InMobi's respondents used their mobile device during the first half of the game compared to the second.
"Mobile is an amazing channel for reaching consumers when they are in a lean-back entertainment-oriented mindset," said Anne Frisbie, Vice President and Managing Director, North America, for InMobi.
"Savvy advertisers will allocate more dollars to mobile advertising, either in conjunction with TV ads or through mobile-only advertising campaigns during similar sporting events and key holiday weekends throughout the year."
- Top retailers failing to meet consumer expectations of personalized comms
- Android ad blocking browser released by Adblock Plus
- How triggered emails can reduce shopping cart abandons
- How to better protect consumers' mobile privacy
- Expert: What Google buy buttons could mean for ecommerce
- Report highlights the 'mobile moments' of commuters
- Consumers keen to use new payment technology but businesses slow to adopt
- Ad Roundup: Integrations and new releases to offer more insights
Featured White Papers
- Email A/B Split Testing Guide
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even...
- Not Provided Insights & Intelligence - 2015 Edition
Keywords are fundamental to your integrated SEO and Content Marketing strategies. gShift's Not Provided Guide will help you connect...
- Learn how to fill your funnel with high-quality leads
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content...