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BizReport : February 27, 2012 Archive

February 27, 2012 Archive

Mobile Marketing | February 27, 2012

Study: Mobile banner ads very unpopular

Mobile users in the UK aren't happy about the amount of ads they're being subjected to on their mobile devices. The worst offenders, according to YouGov research commissioned by Upstream, are banner ads. >>

Mobile Marketing | February 27, 2012

Free app detects what personal info mobile ad networks are collecting

A new app, launched by Lookout Mobile Security, could ease mobile users' concerns about what information the ad networks embedded in apps they use are collecting. >>

Ecommerce | February 27, 2012

Forrester: Online spending to reach $327billion in 2016

Consumers that are new to online shopping, along with established online shoppers, drove spending to over $200 billion in 2011, according to a soon-to-be-released report from Forrester Research. >>

Email Marketing | February 27, 2012

MailChimp, SilverPop, Brightwave sign on for LiveCertified program

A new program available from LiveIntent should help email marketers reach the right consumer at the right time - the real time, if you will. Through the new LiveCertified program, email service providers (ESPs) can offer their clients the ability to implement real time ads through email. >>

Viral Marketing | February 27, 2012

Nielsen: 33% of Americans streaming long-form content

As the number of Americans with home Internet access increase and as those users switch from dial-up to broadband to wireless they're also switching how they utilize the content available. Once, the 'Net was a way to email friends, family or work, to find silly pictures or get product information. >>

Research | February 27, 2012

Social game interest waning?

Farmville, Mobwars...two games synonymous with Facebook. But, according to a new report, the social network and its users aren't all that interested in games these days. That isn't to say some aren't still playing or that Facebook is kicking games off its platform; it is more like the interest level is falling. >>