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BizReport : February 23, 2012 Archive

February 23, 2012 Archive

Advertising | February 23, 2012

Hyper-local options give mobile more play

Mobile ad platforms are going hyper-local in 2012. In response to the proliferation of smartphones and tablets, advertisers are looking for more ways to engage with consumers, especially to drive traffic to store locations. Two new offerings should offer additional consumer contact. >>

Social Marketing | February 23, 2012

UK: Women happy to share brand info on socnets, not personal info

British women are more careful than British men at giving out personal information on social networks, according to a new study by uSamp, although they are more likely than men to 'Like' a brand. >>

Research | February 23, 2012

Millennial Media: Mobile impressions up 21% YoY

Whether it's reading the local paper, streaming last night's television programming or catching up with social networks, Americans are spending more time online than ever. And their content consumption isn't just with entertainment or information - they're also being exposed to more ads. >>

Social Marketing | February 23, 2012

Tools give SMBs more insight into social, mobile

Small businesses are looking for ways to compete against the 'big boys' in both the online and offline world. Social media and mobile marketing are two places SMBs are hoping to engage a larger consumer base, and new releases are poised to help. >>



Internet | February 23, 2012

Sodahead.com: 61% admit Internet addiction

A new poll from Sodahead.com delves into the phenomenon that is Internet addiction and reveals that those already with vices such as smoking and drinking may not be as susceptible. >>

Advertising | February 23, 2012

Russia: Online ad spend overtakes print

Online ad spend in the UK has already surpassed that of all print media and now, according to the Russian Association of Communication Agencies (AKAR) the same has happened in Russia. >>