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BizReport : February 20, 2012 Archive

February 20, 2012 Archive

Internet | February 20, 2012

3 Questions with AudienceScience

Recently Stuart Colman was named Vice President, International, with AudienceScience. While we don't normally report on personnel changes, I thought this would be a good opportunity to chat with Stuart about changes to the global, online marketplace. His thoughts follow. >>

Mobile Marketing | February 20, 2012

Should parents be giving their toddlers tablets?

Today's toddlers are being bought up with technology - mostly their parents'. New research from Nielsen reveals that tablet devices are fast becoming a way for parents to keep their wee ones occupied. >>

Advertising | February 20, 2012

Video interest up, ad completion rates up, too

In December US video viewers watched more than 23 hours of content online - more than 43 billion video clips. But what is more interesting, to brands, about the video space is the increasing acceptance of video ads. Because while content will always be consumed the ability to monetize that content is a key priority for businesses. >>

Internet | February 20, 2012

Mobile users will wait a little longer for mobile webpages to load

A wait of 2-3 seconds for a website to load on a PC is long enough, say consumers, but when browsing the web on their mobile phone many allow a little more time before abandoning the website, according to recent figures from Kissmetrics. >>

Mobile Marketing | February 20, 2012

Mobile platform to simplify advertising

The mobile marketplace is heating up. From the release of new devices to the release of new advertising options both consumers and advertisers are being better served through the mobile space. >>

Advertising | February 20, 2012

Brits' use of Facebook plateauing

Brand engagement on Facebook may not be as positive as previously thought. A new study from YouGov in the UK found many British online consumers aren't influenced by their friends' brand activity and many are becoming bored with the social network. >>