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BizReport : February 16, 2012 Archive

February 16, 2012 Archive

Mobile Marketing | February 16, 2012

Generation Text: Teens say talking is so last year

The joke that today's teens are surgically attached to their mobile phones may not be too far off the truth. A new infographic from Online Schools reveals that they text thousands of times each month but think talking on the phone is very passé. >>

Mobile Marketing | February 16, 2012

New mobile options give SMBs foothold into mobile, social

Social media is one of the fastest growing segments for small businesses. According to new data from Constant Contact 77% of SMBs and non-profits who are hosting 'events' are using social media to spread the word while a whopping 81% of SMBs report they'll increase their use of social media in the coming year. >>

Social Marketing | February 16, 2012

How social check-ins can help brand

Cecking in through social networks - you know, those 'having dinner at ___' linked posts - have been around since social networks took off. But do you know the value of a check-in for your brand? >>

Advertising | February 16, 2012

Psychster: Entertainment sites not always best fit for online ads

According to social media psychology firm Psychster, online ad buyers are more likely to focus their buying on entertainment websites. But is a brand really more likely to be viewed as hip and cool or, more importantly, honest, alongside such content? >>



Ecommerce | February 16, 2012

UK: Half of Domino's Pizza sales online

The UK's biggest pizza delivery company has witnessed what it calls a 'breathtaking" rise in e-commerce during the past twelve months. Almost half of the company's sales were made online. >>

Advertising | February 16, 2012

Adometry tapped by major publishers to protect ad inventory

Three big publishers - BUZZMEDIA, Publisher's Clearing House and The Seattle Times - have tapped Adometry to help manage and monitor display advertising on their websites. Through the agreement the publishers will use Adometry TagScan to administer, analyze and monitor advertising tags site-wide; this should help to increase performance while maintaining high standards for the ads. >>