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BizReport : February 15, 2012 Archive

February 15, 2012 Archive

Blogs & Content | February 15, 2012

How social is changing the game for video

A new release from Metacafe - called MEN, Metacafe Entertainment Network, will be one of the first to utilize Facebook's new Timeline and Open Graph features to help distribute short-form video content. And that could change - again - the way people interact and share online video. >>

Ecommerce | February 15, 2012

App offers real time data to retailers

Starting today the Lexity, formerly Vurve, app will give retailers an unexpected view to their customer base. Using real time data, the app will 'tell' retailers how consumers are engaging with their online offerings, giving them better understanding into how sites are operating and how to increase conversions. >>

Mobile Marketing | February 15, 2012

JiWire: 74% of mobile influenced by location-sensitive ads

Here's another point for location based advertisers: data from JiWire shows 74% of mobile users who see location based messages take action based on that ad. The data is available from JiWire's new Mobile Audience Insights Report. >>

Trends & Ideas | February 15, 2012

Cisco: More web-connected mobiles than humans by 2016

Over the next four years the use of mobile will skyrocket and, according to new forecasts released by Cisco, by 2016 the number of devices in use will outnumber humans. >>

Advertising | February 15, 2012

Yesmail helps marketers keep an eye on competitors

Yesmail Interactive has launched a new tool that enables marketers to track and analyze competitors' digital campaigns across any vertical and across multiple digital channels. >>

Social Marketing | February 15, 2012

Two-thirds of Google+ users are men has revealed figures suggesting Google+ is used mainly by men contrasting sharply with the likes of Pinterest and Facebook that are made up mainly of women. >>