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BizReport : February 14, 2012 Archive

February 14, 2012 Archive

Social Marketing | February 14, 2012

Value of a Facebook shopper? Above average finds research

With all the talk of social commerce, social marketing and the value of social networks, a study is finally out putting some worth to the buzz. This week Sociable Labs has released a report indicating that Facebook Connect shoppers are actually more valuable than non-connected shoppers. >>

Ecommerce | February 14, 2012

Young consumers not abandoning physical stores for online

More research, this time from Saatchi & Saatchi, suggests that the youth of today haven't altogether abandoned the high street for online shopping and continue to visit, and spend in, physical stores. >>

Advertising | February 14, 2012

Optify platform helps ALM push traffic up by one-third

A combination of search optimization and social media may be the key for brands moving forward. New data out from Optify shows an increase in both organic search traffic and in social media traffic for a brand using their multi-channel marketing suite of tools. >>

Ecommerce | February 14, 2012

ChoiceStream platform may help post-Valentine's conversions

The day of love is finally here - and check the lines at the florist, there will be men there in droves today - but that shouldn't stop a retail strategy. Although Valentine's day is a huge day for retailers it isn't the only day, and strategies put into play today can last an entire year. One such strategy is offering the consumer personalized recommendations. >>

Mobile Marketing | February 14, 2012

App offers more localized detail to users, businesses

In the mobile space navigation is key. And that isn't just simple navigation within a mobile website or app. Many consumers using mobile devices are looking for navigation information - local store/restaurant details, directions to a location, tickets to a movie. One app family helps in that navigation for both consumers and companies. >>

Research | February 14, 2012

Online privacy real concern for 90% of US Internet users

New figures released on February 13 by TRUSTe reveal the vast majority of US consumers have concerns about their online privacy and are wary of doing business with businesses they believe don't have adequate protection in place. >>

Mobile Marketing | February 14, 2012

Millennial men like mobile ads far more than women of same age

There is something about mobile ads targeting young men that make them far more likeable that those aimed at women if the results of an InsightExpress study are to be believed. >>