BizReport : February 13, 2012 Archive

February 13, 2012 Archive

Mobile Marketing | February 13, 2012

LinkedIn plans to introduce mobile ads

As talk of Facebook mobile ads continues another social network has revealed plans to introduce such ads in the future. >>

Blogs & Content | February 13, 2012

What an e-reader looks like

And, no we're not just talking devices here. We're talking about the people reading books, magazines, newspapers and a plethora of other content via an e-device. Nooks, Kindles, iPads, and the list goes on. Candy and flowers are still popular gifts for Valentine's Day but more and more theses favorites are being passed over for tech toys. >>

Advertising | February 13, 2012

Platform builds custom audience segments

A new data launch from eXelate, called maX Data allows advertisers to create customized, unique audience segments with which to target online campaigns. According to the company three to five times improvement can be found using the solution. >>

Mobile Marketing | February 13, 2012

Writing is on the subway walls for PayPal QR code campaign

PayPal has launched a QR campaign down in Singapore's subway system to tempt loved-up commuters to purchase Valentine's gifts while on-the-go. >>

Research | February 13, 2012

Forecast: Mobile comm revenue to surpass $395b

A new forecast from iSuppli indicates mobile may have the biggest year yet in 2012. With just over $340 billion in mobile communications revenue in 2011, the mobile segment is expecting more than 15% growth this year thanks to expanded 4G capabilities and an increase in mobile devices created/sold around the globe. >>