BizReport : February 9, 2012 Archive

February 9, 2012 Archive

Blogs & Content | February 09, 2012

BlueKai: DMPs can hold high value for publishers

A new report out from BlueKai could help publishers put a value on Data Management Platforms (DMPs). While creating targeting segments, a quality DMP will help publishers boost traffic, monetize content and boost advertising revenue. >>

Ecommerce | February 09, 2012

PriceGrabber: Half-hearted Valentine's Day for some

Will you be one of those whose partner doesn't express their love with a gift this Valentine's Day? PriceGrabber's latest survey reveals some people could be left broken-hearted. >>

Social Marketing | February 09, 2012

Ecwid users experience significant Facebook revenue growth

F-commerce is still in its infancy but already some companies are witnessing growth in revenue and visitors. Ecwid recently released some statistics about the use of its ecommerce widget. >>

Mobile Marketing | February 09, 2012

Ad recall and propensity to purchase higher among tablet users

A new survey from Nielsen reveals tablet users in the UK are more likely to accept advertising on their device than smartphone users and have better ad recall, too. >>

Advertising | February 09, 2012

POLS: Platform creates interactive video for campaigning campaigns

A new platform, launched from Jivox, may help politicians reach voters in this election year. Called the Jivox Political Ad Kit, it creates multi-screen interactive video ads for embedding on websites, in social media channels and across devices. >>

Social Marketing | February 09, 2012

Jun Group: Social video earns one-third more value

Wonder what value an online video actually has? Wonder no longer. A new report from Jun Group helps put a value on earned media - and their findings show social video is 'earning' up to 30% more media value to spend. >>