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BizReport : February 7, 2012 Archive

February 7, 2012 Archive

Mobile Marketing | February 07, 2012

40% of Super Bowl XLVI viewers used mobile during game

Watchers of Super Bowl XLVI did so with their mobile devices to hand, according to mobile ad network InMobi, and nearly half used their device specifically in response to TV ads. >>

Ecommerce | February 07, 2012

comScore: Q4 2011 Ecommerce spend up 14%

Fourth quarters, for merchants, are usually hot commodities. Beginning at Thanksgiving and moving through the holiday season consumers' wallets are loosened and their spending climbs. Q4 2011 was no different for online merchants; comScore reports total online ecommerce spending for the quarter hit $49.7 billion, a 14% increase over 2010. >>

Email Marketing | February 07, 2012

Top three tips to sweeten email responses

Email continues to have a strong hold on both marketers and consumers; both are using it to stay connected, find out about new products and get the best deals on merchandise. According to the latest State of Email Marketing from GetResponse most SMBs report high deliverability rates and low complaint rates - an indication that email messages are getting to the right consumers at the right time. >>

Advertising | February 07, 2012

Digital magazine readers want more personalized ads

New research from GfK MRI reveals that while magazine readers still enjoy the tactile experience of flicking through a magazine, many also prefer the personalization and click-to-buy features of digital publications. >>



Ecommerce | February 07, 2012

British mobile shoppers biggest in Europe

For the third year running the British are the biggest mobile shoppers in Europe, according to a new study from Kelkoo, and shopping via mobile is set to rise a further 53% in the UK over the coming year. >>